Mira Dobek — Copywriter
Mira Dobek, one of Poland's leading marketing specialists, has joined glos-lektora.pl.
Need advertising copy or a campaign created from scratch? Get in touch here.
Mira Dobek — a marketing expert with over 25 years of experience building brand awareness and image. Trained as a marketer, manager and psychologist, she holds qualifications in management and marketing from the Warsaw School of Economics, a CIM diploma and a psychology degree from SWPS University. She began her career in the product department at Era GSM, now T-Mobile. She later became a brand manager, successfully launching three financial and insurance brands: Inteligo, Liberty Direct and Proama. Their advertising campaigns received several Effie Awards. From 2014, she was Marketing Director at Proama, also responsible for online sales and PR, and then at Empik from 2016 to 2019. Since 2020, she has supported brands including Obsessive and TUZ Ubezpieczenia as an interim Marketing Director or consultant. She has extensive experience working with advertising agencies on digital marketing and traditional media campaigns, including television.
